TikTok videos for successful business

TikTok has emerged as a direct competitor to YouTube, Instagram, and Snapchat. Many companies are transitioning to the platform, creating short videos to actively engage a new audience with their products. The platform possesses specific characteristics that are beneficial to understand before crafting your own content and utilizing https://vjump.com/.

Technical Features

As TikTok evolved, it recognized the need to accommodate diverse content creation, prompting an extension of the maximum video duration from the initial 15 seconds to a more generous 3-minute timeframe. This extension was a response to user feedback, with creators expressing a desire to share more elaborate content such as detailed recipes, in-depth educational materials, and extended sketches.

In response to the growing demand for versatile content creation, TikTok has become a platform not only for entertainment but also for informative and educational content. The platform’s commitment to user-friendly content creation is reflected in its specifications for video recording. Videos can be captured in a 1080 x 1920 resolution, following the vertical format with aspect ratios of 1:1 or 9:16. This format is well-suited for mobile viewing and aligns with TikTok’s emphasis on a seamless, immersive user experience.

Getting Started with Video Shooting

Before shooting your first video and utilizing the TikTok video editor, consider the following steps:

Define the Account’s Purpose

Clearly outline the main goal of your account, breaking it down into subpoints. Define the account’s theme, what you plan to shoot, tools, and TikTok editing apps you’ll use. Specify the desired outcomes and the timeframe for achieving them, along with how you’ll track effectiveness.

Evaluate the Competitive Environment

If you are using TikTok video editing for a company, connect a business account that is open and accessible to all app users.

Assess competitors in your industry and evaluate their content:

  • Video duration and presentation.
  • Shooting style and techniques used by authors.
  • Topics discussed in videos.
  • Subscribers’ comments and the number of likes.
  • Check for a verification badge on the account.
  • Frequency of content publication and timing.

Note down interesting techniques to adapt and enhance them when shooting your own videos. Choose a video editor, cover designs for videos, and services that help find hashtags and analyze competitors. You can also note down hashtags and video ideas to check their popularity in the app’s search bar and select the most relevant ones for your account.